Month: January 2018

Sentient AI and the Benefits of the Ecommerce Recommendation Engine

Information is everywhere. It’s in the food we eat, the route we take to work, how we spend our free-time. Businesses use this seemingly innocuous information to inform decisions about the customers they target and how they target them. For example, the publications you read, and whether you read them in print, on-line or on your smartphone.

Historically, whenever a company crafted some sort of digital marketing or e-commerce campaign, they would compile reams upon reams of information about their target audience. This would help guide what they said, how they said it and where it should appear to make a maximum impact on you, the customer. And once a business had you in the door, or on their website, they could make subtle suggestions based on their knowledge of you.

With the rapid growth in data, companies have compiled profiles about virtually every facet of our lives. But now, instead of companies relying on the lowly marketing intern to pore through said data, they have a new tool at their disposal: artificial intelligence, or AI for short.

Far from being science fiction, AI enables companies to take all of that data, process it using a variety of algorithms, and come out with a list of suggestions or likely outcomes. So rather than running a raft of A/B tests to see which ad campaign will be the most successful, they can use an AI solution that helps to expedite their decision. Visit Sentient’s profile at Linkedin.

One of the pioneers in this field is Sentient AI, a company whose founders helped develop the technology for Siri, Apple’s personal digital assistant. With Sentient AI they really set out to develop AI tools that companies could use for a particular business need, tools like the E-commerce Recommendation Engine.

Recommendation engines are behind a website’s ability to recommend similar, or related products, such as you see whenever you go to Amazon. There are many such recommendation engines, but there are two capabilities that set the E-commerce Recommendation Engine apart: its ability to update by pulling digital images from a store’s product catalog, and it’s ability to treat each customer as an individual, rather than part of a larger group, or cohort of shoppers.

The result is a more informed and personalized shopping experience. They have different technologies for the e-commerce field, and online shops can benefit significantly from including the Sentient AI in their platforms.

When you’re breezing through your online shopping any day, you can thank AI, and perhaps the E-commerce Recommendation Engine.

Daniel Taub Visits Bradford To Work On Building A Stronger Bond Between Israelis and The British People

Recently, Daniel Taub, The ambassador to Britain from Israel, took a trip to Bradford where inflammatory comments from George Galloway, Bradford West’s MP, had shaken up the community. According to Taub, he was there on invitation, and he took the opportunity to meet with members within the community as well as religious leaders. What Galloway had said was that Bradford should be an “Israel Free Zone,” without any services or anything, for that matter, related to Israel.

 

When Daniel Taub visited the city, he got a much different impression than Gallaway had made the city out to seem. Instead of discovering large groups of people who felt as Gallaway did, what he found was a community where people from differing backgrounds and religions lived together in peace. After posting his comments online, an investigation into Galloway by the British police began. Daniel Taub commented that it would be productive for Galloway to not try to drag Israel, and the entire region, back into the past but to, instead, focus on moving it into the future.

 

The unfortunate truth, is that Galloway has an anti-Semitic history and has been known to have racist tendencies towards Israelis. He once said that he would not debate an opponent of his simply because they were from Israel. He also demonstrated odd behavior when he said that he never made strange accusations that it was Israel who was creating trouble in the Ukraine and that it was also them who had gifted Al-Qaeda with chemical weapons. The problem with his denial was that had been recorded. Learn more: http://rabbisacks.org/rabbi-sacks-conversation-daniel-taub/

 

Daniel Taub made it clear, on his arrival, that he was in Bradford because the people of the city had invited him. He believes that there are plenty of possibilities for discussion in the city and that many have made it clear they don’t agree with Galloway. He made reference to the fact that Bradford and Israel have long been cooperating with one another and that Galloway does not represent the city.

 

Daniel Taub is the departing Ambassador of Israel to the court of St. James, and he has a long history of bringing the people of Britain and Israel together. While he was born in the United Kingdom, Mr. Taub is Jewish and calls Israel his homeland. A lot of his work has been to draw people closer together, and he has been especially effective at building technology and trade ties between then two nations.