Bruno Fagali’s Bid To Shut Down Corruption Red Flags In The Advertising Industry
February 6, 2018
Recently, there has been an increasing pressure for companies to adopt compliance programs. This follows the growing number of corruption investigations involving advertising firms. In Brazil, advertising agencies are paid in terms of bonuses by the media when they advertise. Therefore, these advertising firms provide the advertisers with the services but the money goes to the agencies instead of the communication vehicles they negotiated with. This connection between the media and the advertising agencies is what creates loopholes which are then misused.
In an article entitled “Red Flag”, Bruno Fagali, an expert in compliance law, explains the operations that are popular in advertising agencies which are at a higher risk of inviting unethical issues. Some of them include; media assignment criteria, inventive plans and intermediation of vehicle payment by the adviser. All of these are what Bruno Fagali refers to as “Red Flags” and says they are what lead to corruption. In order to curb this, rules are to be put in place that requires advertising agencies have corporate integrity programs.
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Based in Sao Paulo, Alagoas, Brazil, Bruno Fagali is one of the best lawyers in Brazil playing an active role in changing the dimension of the Brazilian legal system. Bruno Fagali has vast experience and knowledge in numerous fields pertaining to law. He specializes in matters relating to Ethics, Compliance Law, Administrative Law, Regulatory Law and Urban Law. Currently Bruno Fagali practices law in his law firm known as the Fagali Law Firm. He is also the Corporate Integrity Manager of Nova/SB.
Bruno Fagali attended the University of Sao Paulo. It was from there that he earned his Masters in Anticorruption, Sate and Administrative Law. Bruno Fagali started his career in law as an intern at the Office Model Dom Paulo Evaristo Arns law firm. Bruno Fagali worked at this firm for some time there but later on left to intern in 2 other firms for about 3 years.
It was in 2012 that Bruno Fagali got his first job as a lawyer. This was at the Radi, Calil e Associodos Law where he worked for a period of 2 years. It was after leaving that firm that he joined Nova/Sb. Thereafter, in 2016, Bruno Fagali opened his own law firm where he works to date.
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