Category: Business Administration

Sentient AI and the Benefits of the Ecommerce Recommendation Engine

Information is everywhere. It’s in the food we eat, the route we take to work, how we spend our free-time. Businesses use this seemingly innocuous information to inform decisions about the customers they target and how they target them. For example, the publications you read, and whether you read them in print, on-line or on your smartphone.

Historically, whenever a company crafted some sort of digital marketing or e-commerce campaign, they would compile reams upon reams of information about their target audience. This would help guide what they said, how they said it and where it should appear to make a maximum impact on you, the customer. And once a business had you in the door, or on their website, they could make subtle suggestions based on their knowledge of you.

With the rapid growth in data, companies have compiled profiles about virtually every facet of our lives. But now, instead of companies relying on the lowly marketing intern to pore through said data, they have a new tool at their disposal: artificial intelligence, or AI for short.

Far from being science fiction, AI enables companies to take all of that data, process it using a variety of algorithms, and come out with a list of suggestions or likely outcomes. So rather than running a raft of A/B tests to see which ad campaign will be the most successful, they can use an AI solution that helps to expedite their decision. Visit Sentient’s profile at Linkedin.

One of the pioneers in this field is Sentient AI, a company whose founders helped develop the technology for Siri, Apple’s personal digital assistant. With Sentient AI they really set out to develop AI tools that companies could use for a particular business need, tools like the E-commerce Recommendation Engine.

Recommendation engines are behind a website’s ability to recommend similar, or related products, such as you see whenever you go to Amazon. There are many such recommendation engines, but there are two capabilities that set the E-commerce Recommendation Engine apart: its ability to update by pulling digital images from a store’s product catalog, and it’s ability to treat each customer as an individual, rather than part of a larger group, or cohort of shoppers.

The result is a more informed and personalized shopping experience. They have different technologies for the e-commerce field, and online shops can benefit significantly from including the Sentient AI in their platforms.

When you’re breezing through your online shopping any day, you can thank AI, and perhaps the E-commerce Recommendation Engine.

Online Reputation Management Strategies To Boost Performance Of Your Business

Marketing your business online has its share of challenges but once the market responds, this is the best platform for creating awareness. However, not every person who runs an online-based business understands the strategies that can work to protect and built their reputation.

Getting the right information is the first step to managing the reputation of a business online. You should apply tips that will guarantee returns and keep your business moving. Managing reputation is a process that takes effort and sacrifice, so you need to invest both your time and energy toward the process. Below are some of the things that can help to strengthen the reputation of your business.

Search engine optimization

Appearing on the first page of search engines means many people are interested in the products you offer and that the content you update is optimized well to rank for certain keywords. If you are not good at SEO, there are many reputable companies that can help your business to rank well by optimizing your website and content for SEO.

Create presence on social media

Many businesses that have tried social media understand the power the platform holds. There is a lot that one can get from social media if a good strategy is applied. First, social media offers a wide pool of customers and potential customers and the good part is that people regularly log on to their social media accounts like Facebook and Twitter. Secondly, with over 1 billion users, you can take advantage of these numbers to clean the reputation of your business. Social sites offer you a way to connect with many people and share vital information about your business.

Regularly update your site

You don’t want users to complain about speed or security when they come to your website. Update to match the most recent properties of websites so you can offer users the best experience and value for their money while browsing for products.

 

Solvy Provides An Educational Platform For Math Students

An absolutely free online education platform has entered the world. SOLVY is a homework platform for students, teachers and schools. Students can access problems that are picked by their teachers. Teachers can assign problems that are tailored to a student’s specific needs. When students require a little extra help based on their homework results, SOLVY alerts the teacher.

This free online platform saves teachers time and provides great insight for learning in the classroom. SOLVY is accessible on many different devices. Teachers can even see their student’s work for each problem to pinpoint errors.

 SOLVY was created by Alexei Beltyukov, a Russian entrepreneur. Aside from being an entrepreneur, Alexei Beltyukov is also a committed philanthropist. He formed Endemic Capital in 2013 as a way to give funding to start-up companies and has also started many other organizations to help Russians trying to start a business.

Alexei Beltyukov also founded A-Ventures Ltd., a company that assists other companies with financial assistance when they are struggling with their own finances. In addition, he helped create the Russian Alumni Scholarship of INSEAD, a scholarship program that provides financial support to those accepted at INSEAD University.

He graduated from INSEAD in 1997 with his Master’s degree in Business Administration. As Vice President of the Skolkovo Foundation, Alexei Beltyukov works with the Russian government to give economic guidance.

Now, Alexei Beltyukov is heading the SOLVY project, incorporating technical coordinators, teachers, and administrators to lead the process. SOLVY has been ranked one of the most successful startups in this particular field.