How Kate Hudson Made Fabletics Famous
October 9, 2017
It is widely known in the world of fashion and startups that Fabletics is one of a kind. It was launched in 2013, just a few years ago, but it has already grown by over two hundred percent to a business that is worth two hundred and fifty million dollars and has over one million active paying subscribers. What is their secret?
According to Shawn Gold, who is the director of marketing for the parent company of Fabletics, this secret is the power of the crowd. This refers to online reviews that users leave about products on independent review sites, as well as testimonials on a product website.
Why are user reviews so important? Of course, the results Fabletics has achieved should be enough to convince you. However, if they are not, then here are some interesting facts. According to research done by Bright Local, eighty four percent of people trust online reviews as much as they would trust a recommendation made by a family member or by a friend. People are searching for reviews more, too. According to Bright Local, fifty percent of people say that they perform research online about products regularly. In fact, you have probably seen people doing research about products online when they are looking for stuff in a store. The truth is that only thirty three percent of the time, they are looking for better prices elsewhere. Sixty five percent of the time, they are looking at user reviews and trying to find out more about the product!
Reviews are good for many reasons. First of all, they drive revenue. A study by Yelp found that just a one half star increase in a rating lead to restaurants selling out nineteen percent more times! A one star increase in a rating can lead to a five to nine percent increase in revenue.
Reviews can also lead to repeat customers. This is one way Fabletics has over one million active paying members. The truth is that if there are plenty of positive reviews about your company, customers are more likely to trust you and buy from you again. That is why Fabletics cares so much about online reviews, and it is why they answer and respond to these reviews. They have over thirty thousand reviews on Trustpilot alone! Another astonishing fact is that eighty five percent of Fabletics’ revenue comes from these repeat customers. Not only that, but seventeen percent of their new customers are people who were referred by repeat customers.
Kate Hudson, the star of the film Almost Famous, is a great supporter of Fabletics. She has not only endorsed them, but she plays an active role in mapping out their marketing strategy. She is the one who is always coming up with their innovative ideas. She has helped Fabletics earn a top rating with the BBB, and she has helped them improve customer support. You should go check out Fabletics’ lifestyle quiz so that you can find out which Fabletics clothing are the best for you.