Roberto Santiago Enhances Brazilian Shopping Environment
February 16, 2018
Roberto Santiago is known for his real estate ventures throughout Latin America. One of the ones that he is best known for, however, is that of the Manaira shopping mall. This has become the staple that has allowed Roberto Santiago to expand and build other similar shopping environments in Latin America. He has created a very interesting concept that has allowed him to totally transform the retail landscape in Brazil. Over the years Roberto has been able to continuously expand upon this type of environment, and this is what people appreciate about his grand desire to create the type of mall environment that would attract consumers that wanted convenience. There are dozens of stores for people to shop in when they come to the Manaira Mall. This is a fraction of the landscape, but Roberto Santiago was thinking ahead. He had a vision that extended beyond shopping, this is what makes his concept buzzworthy.
Instead of simply putting shoppers inside of a place where they were doing nothing more than shopping Roberto Santiago decided to take another route. He made a decision to actually give consumers the ability to enjoy themselves with an extensive food court where they could eat. He gave them the ability to hang out by expanding the Manaira shopping mall to also include a lounge where guests could spend their time. He even made it possible for people that were looking for more entertainment that required movement to go to an amusement park or go bowling all inside of this mall.
This massive mall has continued to be highly imitated buy all of the different people that are interested in a mall environment that caters to a wide stream of individuals.
More people are appreciative of what Santiago has done because it shakes up the balance as to what is considered the norm. When people come to Brazil they are looking for an endless amount of possibilities when it comes to experiencing new things. Roberto Santiago had this on his radar when he got started with this mall but it would gain even more fame as it expanded. Now there’s also a concert hall for people to enjoy if they have a desire to take on music or anyting that allows them to build a better experience when they are out enjoying their time on the town.
Brazil is known for many things because it is a lively tourist spot. What Roberto wanted to do is give people an over-extended view of all the possibilities that exist in the form of shopping and entertainment when it is combined. He wanted to create something grand, and he has become widely known in Brazilian circles for this mall.