Sentient AI and the Benefits of the Ecommerce Recommendation Engine
January 14, 2018
Information is everywhere. It’s in the food we eat, the route we take to work, how we spend our free-time. Businesses use this seemingly innocuous information to inform decisions about the customers they target and how they target them. For example, the publications you read, and whether you read them in print, on-line or on your smartphone.
Historically, whenever a company crafted some sort of digital marketing or e-commerce campaign, they would compile reams upon reams of information about their target audience. This would help guide what they said, how they said it and where it should appear to make a maximum impact on you, the customer. And once a business had you in the door, or on their website, they could make subtle suggestions based on their knowledge of you.
With the rapid growth in data, companies have compiled profiles about virtually every facet of our lives. But now, instead of companies relying on the lowly marketing intern to pore through said data, they have a new tool at their disposal: artificial intelligence, or AI for short.
Far from being science fiction, AI enables companies to take all of that data, process it using a variety of algorithms, and come out with a list of suggestions or likely outcomes. So rather than running a raft of A/B tests to see which ad campaign will be the most successful, they can use an AI solution that helps to expedite their decision. Visit Sentient’s profile at Linkedin.
One of the pioneers in this field is Sentient AI, a company whose founders helped develop the technology for Siri, Apple’s personal digital assistant. With Sentient AI they really set out to develop AI tools that companies could use for a particular business need, tools like the E-commerce Recommendation Engine.
Recommendation engines are behind a website’s ability to recommend similar, or related products, such as you see whenever you go to Amazon. There are many such recommendation engines, but there are two capabilities that set the E-commerce Recommendation Engine apart: its ability to update by pulling digital images from a store’s product catalog, and it’s ability to treat each customer as an individual, rather than part of a larger group, or cohort of shoppers.
The result is a more informed and personalized shopping experience. They have different technologies for the e-commerce field, and online shops can benefit significantly from including the Sentient AI in their platforms.
When you’re breezing through your online shopping any day, you can thank AI, and perhaps the E-commerce Recommendation Engine.